I Worked At Anheuser-Busch When Bud Light Imploded. Here’s What I Learned.

The following is an excerpt from the new book “Last Call For Bud Light: The Fall and Future of America’s Favorite Beer,” by Anson Frericks (Threshold Editions/Simon & Schuster). * * * The wait for the seven-floor elevator ride was taking longer than usual. Anheuser-Busch had recently moved its sales and marketing team from St. Louis ...