Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue
Thorne has been around for 42 years but between 2022 and 2025, its business more than doubled thanks to health-conscious Gen Z and millennial shoppers.
AI brief
Pulse reads the full article- What happened
- Why it matters
- What to watch
Sign in to get the AI brief. Pulse explains what happened, why it matters, what to watch and who's exposed. Free for members.
Sign in to read the brief
