Man Behind Jaguar’s Controversial Rebrand Fired After Plummeting Sales
Strong Bearish
-100.0
Gerry McGovern, the chief creative officer behind the disastrous Jaguar rebranding campaign, has reportedly been fired from the company just months after the new CEO took over, as originally reported by U.K.-based outlet Autocar. McGovern was a 20-year veteran of the company and, per the outlet, was the main force behind the failed avant-garde marketing ...
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