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Article New York Times Business

Can the World Cup Help the U.S. Beer Industry Kick Its Slump?

New York Times Business May 31, 2026 · 9:01 am Read Original
Optimistic 37.1
−100 Bearish 0 +100 Bullish
Can the World Cup Help the U.S. Beer Industry Kick Its Slump?

Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob Ultra is going all in.

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Article Info
Source New York Times Business
Published May 31, 2026 · 9:01 am
Article ID 1eadsi2
Original URL Open source
Sentiment Signal
Optimistic 37.1
−100Neutral+100
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