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Market Watch · Feb 6, 2026 7:35 PM EST Not market news

NFL heads into Super Bowl after season of record ratings, paving way for TV-rights bonanza

The NFL hopes that Sunday’s Super Bowl LX between the Seattle Seahawks and New England Patriots will top last year’s record TV ratings, after a season in which the league notched its highest ratings in 36 years.

NFL heads into Super Bowl after season of record ratings, paving way for TV-rights bonanza
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