What happens to the internet if no one clicks search links?

Published on Monday, August 4, 2025 by NPR Business | Found on Glideslope.ai
Google's AI Overviews feature can deliver an answer to your question before you click a single link. But it spells bad news for the publishers that write the articles that power these AI summaries: their business models depend on site visits to sell ads. And some smaller publishers have already gone out of business as the use of AI summaries grows."The extinction-level event is already here," said Helen Havlak, publisher of tech news site The Verge.NPR's John Ruwitch reports on how companies are adapting to the artificial intelligence shake-up in Google search. And Google is a financial supporter of NPR, but we cover them like any other company.For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.Email us at considerthis@npr.org.
Pulse AI Analysis
Score: 55.00
Sentiment Score: 55.00 - Very bullish.
This analysis was generated using Pulse AI, Glideslope's proprietary AI engine designed to interpret market sentiment and economic signals. Results are for informational purposes only and do not constitute financial advice.