Intuit's AI agents hit 85% repeat usage. The secret was keeping humans involved

When Intuit shipped AI agents to 3 million customers, 85% came back. The reason, according to the company's EVP and GM: combining AI with human expertise turned out to matter more than anyone expected — not less.Marianna Tessel, the financial software company’s EVP and GM, calls this AI-HI combination a “massive ask” from its customers, noting that it provides another level of confidence and trust. “One of the thing…