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Saturday, June 20, 2026
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Article New York Times Business

For New Car Brands, the Path to Success Is Littered With Flops

New York Times Business June 20, 2026 · 9:00 am Read Original
Strong Bullish 100.0
−100 Bearish 0 +100 Bullish
For New Car Brands, the Path to Success Is Littered With Flops

Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help.

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Article Info
Source New York Times Business
Published Jun 20, 2026 · 9:00 am
Article ID 7x2ny2s
Original URL Open source
Sentiment Signal
Strong Bullish 100.0
−100Neutral+100
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