Edinburgh festivals hope to launch joint box office for all 11 August events
Bosses believe having single booking process will drive up ticket sales for all festivals to offset funding squeezeThe Edinburgh festivals hope to launch a single box office for all the city’s 11 festivals to make it simpler to buy tickets and profit from the “lake” of customer data they hold.Festival directors hope a universal box office will allow them to increase ticket sales and attract a wealthy corporate spons…
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