The Syncora Limited Approach to 24/7 User Support: Why Always-On Service is a Growth Strategy, Not Just a Cost
Support is almost universally treated as a cost center. It sits in the budget as a necessary expense – something to be managed efficiently and kept as lean as possible without visibly breaking the customer experience. Syncora’s view is that this framing is the first and most consequential mistake a growing business can make about […]
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