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Celebrity influencers paid up to £1m to advertise deodorant on Instagram

BBC Business July 15, 2026 · 11:00 pm Read Original

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Celebrity influencers paid up to £1m to advertise deodorant on Instagram

The chief executive of Wild reveals what happens behind the scenes of social media posts.

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Generated by Pulse AI, Glideslope's proprietary engine for interpreting market sentiment and economic signals. For informational purposes only — not financial advice.

Source BBC Business

Published Jul 15, 2026 · 11:00 pm

Article ID e51bh34

Original URL Open source

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