Shifting tastes, shrinking sales: Napa Valley’s wineries adapt amid ‘shocking’ downturn
From layoffs to export troubles, California’s wine industry is in flux – but small producers are innovating to surviveAfter more than a quarter century tracking the seemingly endless growth of the wine industry, Rob McMillan was finally vindicated last year as California’s vigneron of doom.McMillan is the author of Silicon Valley Bank’s annual state of the US wine industry report, and the 2025 edition was a doozy. S…
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