Ship fast, optimize later: top AI engineers don't care about cost — they're prioritizing deployment

Across industries, rising compute expenses are often cited as a barrier to AI adoption — but leading companies are finding that cost is no longer the real constraint.

The tougher challenges (and the ones top of mind for many tech leaders)? Latency, flexibility and capacity.

At Wonder, for instance, AI adds a mere few cents per order; the food delivery and takeout company is much more concerned with cloud capacity with skyrocketing demands. Recursion, for its part, has been focused on balancing small and larger-scale training and deployment via on-premises clusters and the cloud; this has afforded the biotech company flexibility for rapid experimentation.

The companies’ true in-the-wild experiences highlight a broader industry trend: For enterprises operating AI at scale, economics aren