Google’s Gemini 3.7 Flash targets coding and agents with a 50% introductory price cut

Google is rolling out Gemini 3.7 Flash, a new version of its workhorse AI model that puts coding, agentic workflows and knowledge work at the center of the upgrade — while temporarily cutting API prices in half.The release arrives just three weeks after the release of Gemini 3.6 Flash, an unusually short turnaround that Google attributes to developer feedback and algorithmic improvements. For enterprise developers, the more consequential story may be the combination of those intelligence gains with lower inference costs: through the end of 2026, Gemini 3.7 Flash costs $0.75 per million input tokens and $3.75 per million output tokens.Starting Jan. 1, 2027, pricing rises to $1.50 per million input tokens and $7.50 per million output tokens. That means the current discount is temporary, but