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New York Post Business · Sep 29, 2026 8:21 PM EDT ConsumerAI

McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’

Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.

McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’
Image New York Post Business

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