Booking.com’s agent strategy: Disciplined, modular and already delivering 2× accuracy

When many enterprises weren’t even thinking about agentic behaviors or infrastructures, Booking.com had already “stumbled” into them with its homegrown conversational recommendation system. This early experimentation has allowed the company to take a step back and avoid getting swept up in the frantic AI agent hype. Instead, it is taking a disciplined, layered, modular approach to model development: small, travel-sp…