How Smarsh built an AI front door for regulated industries — and drove 59% self-service adoption

Presented by Salesforce Smarsh, a global provider of cloud-native, AI-driven solutions that capture, archive, and analyze communications data and intelligence for highly regulated industries, set an ambitious goal: use AI to scale its workforce and increase productivity by 30%. But its customer service team had already identified the real challenge — customers were navigating a maze of products, documentation, and c…