Why IT leaders should pay attention to Canva’s ‘imagination era’ strategy

The rise of AI marks a critical shift away from decades defined by information-chasing and a push for more and more compute power. Canva co-founder and CPO Cameron Adams refers to this dawning time as the “imagination era.” Meaning: Individuals and enterprises must be able to turn creativity into action with AI.  Canva hopes to position itself at the center of this shift with a sweeping new suite of tools. The company’s new Creative Operating System (COS) integrates AI across every layer of content creation, creating a single, comprehensive creativity platform rather than a simple, template-based design tool.“We’re entering a new era where we need to rethink how we achieve our goals,” said Adams. “We’re enabling people’s imagination and giving them the tools they need to take action.”An 'e