Cracker Barrel shares tumble over 10% after logo fiasco forces chain to slash forecast
Revenue fell 5.7% to $797.2 million in the quarter, while same-store restaurant sales dropped 4.7%.
Last updated: 2025-12-10 00:54:53 ET
Revenue fell 5.7% to $797.2 million in the quarter, while same-store restaurant sales dropped 4.7%.
Cracker Barrel faced a social-media backlash. It now faces “unique and ongong headwinds” in its business.
The new red, white and blue branding mirrors the colours of the Union Flag, and will start to appear from next year.
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