This Is The Billionaire Who Dropped $40 Million On Ferrari’s First EV
Herbie Wertheim’s record $40 million bid for Ferrari Luce Chassis 0 turns the first electric halo car into an instant piece of Maranello lore.
Last updated: 2026-08-22 18:31:30 ET
Herbie Wertheim’s record $40 million bid for Ferrari Luce Chassis 0 turns the first electric halo car into an instant piece of Maranello lore.
Ferrari Luce Chassis 0 becomes a one-off charity halo, sending every dollar to The Ferrari Foundation instead of signaling real-world EV pricing.
The auction of the Luce comes nearly three months after Ferrari unveiled its first fully electric car, which was priced at 550,000 euros (roughly $640...
The Luce's launch drew backlash from some commentators who said it broke from the brand's signature dramatic styling.
Unlock the AI Macro Analyst to drill down into the data, explore hidden risks, and query the entire market briefing in real-time.
LOG IN / SUBSCRIBE