Last updated: 2025-12-12 04:36:13 ET
The agreement will let fans generate videos and images of more than 200 Disney characters.
Disney is investing in OpenAI and has licensed its iconic characters like Mickey Mouse, Ariel and Iron Man to be used in the Sora AI video generator.
The deal is a watershed for Hollywood, which has been trying to sort through the possible harms and upsides of generative artificial intelligence.
Disney said on Thursday it will make a $1 billion equity investment in OpenAI under a new partnership with the Sora and ChatGPT developer.
Disney says that alongside the agreement, it will "become a major customer of OpenAI," as it will use its APIs to build new products, tools, and experiences, including for Disney+.
Disney bets $1 billion on OpenAI in deal that opens its vault of characters to ChatGPT and Sora
Disney’s deal with OpenAI will allow fans to make short-form clips using Disney characters.
OpenAI’s billion-dollar Disney deal puts Mickey Mouse and Marvel in Sora
