Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth
Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.
Last updated: 2026-10-07 03:49:16 ET
Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.
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The prediction market took off after the “Euphoria” actress posed fully nude for the company's ads.
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