Taylor Swift files to trademark her voice and likeness in the age of AI
Swift has filed for three trademark applications, including one covering her voice speaking the phrase, "Hey, it's Taylor."
Last updated: 2026-04-29 18:24:14 ET
Swift has filed for three trademark applications, including one covering her voice speaking the phrase, "Hey, it's Taylor."
Swift's image and voice have been used in countless AI-generated deepfakes - from false advertising to fake political endorsements to explicit images.
'He believed every voice matters and lived that every day'
Star lodges applications for a photo and two audio clips in apparent attempt to protect her image and voice.
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