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Domino’s doubles down on red, white and blue in new logo — and marketing experts take note
Rebranding efforts often come when a company is struggling, but that’s not the case for Domino’s.…
New York Post Business · 2025-10-10 15:33:10
Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.…
New York Post Business · 2025-10-03 00:44:45
Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans
Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising further questions about the Americana-themed …
Market Watch · 2025-10-02 22:36:00
Cracker Barrel dethroned as fastest-growing US breakfast chain as Republican diners flee over logo fiasco: report
It’s an especially painful loss for the Southern dining chain, which is about 30% more dependent on its GOP customers than competitors, according to the research firm.…
New York Post Business · 2025-09-24 19:02:13
Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo
Cracker Barrel released its fourth quarter earnings, though more of the attention came from the restaurant chain changing back the logo to its original design.…
New York Post Business · 2025-09-18 01:39:57Cracker Barrel expects fewer patrons after failed logo rebrand
The restaurant chain warned investors it expects reduced traffic this year, after recently reversing a logo change that drew criticism for being “woke.”…
The Washington Post · 2025-09-17 23:03:37
Cracker Barrel tried to win back customers by abandoning its logo and remodels. But it still sees fewer diners up ahead.
Shares of Cracker Barrel Old Country Store Inc. fell after hours on Wednesday after the Americana-themed restaurant chain forecast falling traffic for the fiscal year ahead and sales that were below Wall Street’s expectations, as it deals…
Market Watch · 2025-09-17 20:42:00
Cracker Barrel eliminates its DEI web page, removes LGBT references after logo flip-flop
The Tennessee-based chain eliminated DEI team positions and removed policies once highlighted on its website, Fox Business reported.…
New York Post Business · 2025-09-11 19:25:07
Cracker Barrel is halting remodels. An analyst now sees even ‘less visibility’ on the path forward.
After abandoning a refreshed logo last month in response to anger from conservatives, Cracker Barrel Old Country Store Inc. on Tuesday said it was suspending its remodels, a move one analyst said clouded the path forward for the restaurant …
Market Watch · 2025-09-09 19:26:00Cracker Barrel suspends restaurant remodels after logo controversy
Cracker Barrel's "Old Country Store" look is here to stay, the company announced, in the latest walkback of its rebranding initiative.…
CNBC Business · 2025-09-09 17:49:47
