Novig credits Sydney Sweeney-backed campaign for platform's surge in growth
Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.


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Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.

Novig CEO says Sydney Sweeney is responsible for the nude ad

Actress Sydney Sweeney hasn't explicitly commented on the backlash she received for a nude photo campaign she did for sports betting app Novig, but she did mak…

Sydney Sweeney is now an equity partner in a sports prediction startup Novig

The newly launched Novig has reported over $125 million in notional trading volume.

Novig is building a peer-to-peer sports trading platform that allows users to trade directly against one another rather than bet against the house.

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