Consumer
Nike shares tumble 6% on dismal revenue forecast, layoff plans as sneaker giant loses shine
It was the second straight day of declines for Nike, putting the sneaker brand's stock down more than 48% so far this year.
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Latest on Sneaker
Newest firstConsumer
Nike's troubles are mounting, and sales could fall further
The company has faced struggles in China and in its sneaker business.
I'm 21 and make up to $280,000 a month reselling sneakers. I don't see my friends much and still live at home.
I'm 21 and make up to $280,000 a month reselling sneakers. I don't see my friends much and still live at home.
Converse pulls sneaker ad after critics say it uses racist imagery
Nike-owned Converse acknowledged that an ad for its Chuck Taylor sneaker is "deeply upsetting."
Technology
Converse apologizes and pulls ad that critics said evoked racist imagery
Sneaker company removes social media ad after backlash from critics who said it resembled KKK imagery. The sneaker company Converse has removed a social media…
Technology
Converse apologizes and pulls sneaker ad that critics said included racist imagery
Converse has removed a social media ad after backlash over an image critics said evoked racist symbols
A Converse sneaker ad provokes horror and backlash
A photo promoting the Chuck 70 X sneaker seemed to depict a lynching.
Consumer
Dick's Sporting Goods' stock is having its worst day ever, as sneakers aren't selling without deeper discounts
Shares of the sporting-goods retailer suffering a record selloff as profit and sales missed expectations and the full-year outlook was slashed.
Think It's Cool to Wear Fancy Sneakers to Work? You Might Be Old.
After years of office casual, young people are embracing loafers, derbies and oxfords.
Consumer
Nike was once China's sneaker king. Here's why its sales have fallen 30%
China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.
AI-designed sneakers promise the perfect fit - so do they live up to the hype?
As the wellness world races toward hyperpersonalization, the latest frontier is landing at your feet.
Consumer
What The Hell Took Nike So Long To Roll Out Caitlin Clark's Sneakers?
Let's just be honest: modern-day Nike sucks
Geopolitics
Stephen Curry and Li-Ning: What to Know About N.B.A. Star's Deal With Chinese Sneaker Company
The agreement, which includes plans for sportswear and athleisure products, and stores across the United States and China, is the latest example of an N.B.A. s…
That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000
That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000
Adidas claims the first sub 2-hour marathon winner. But good luck getting the winner's sneakers.
Talk about a missed opportunity: the first competitive marathon runner to complete the race in under two hours wore Adidas sneakers - but runners who want to w…
Consumer
Nike chopping over 1,000 jobs as struggling sneaker giant tries to rebound from sales slump
Nike shares have lost more than half their value in the last three years, as nimbler competitors such as On, Hoka and Anta have won more shelf space.
An Instacart founder shares his sneaker test for entrepreneurs
An Instacart founder shares his sneaker test for entrepreneurs
What Heelys, the Sneakers With Wheels, Taught Me About Momentum as a Child
Heelys, the sneakers with wheels that were a fad in the 2000s, helped me form my first friendships. Recently, I decided to tap into that joy again.
My dad is a sneaker collector. His basement is filled with 500 pairs of sneakers.
My dad is a sneaker collector. His basement is filled with 500 pairs of sneakers.
AI
Sneaker Company Allbirds Plans to Pivot to A.I. Yes, A.I.
After selling its business for $39 million last month, the company said it planned to buy powerful computer chips and rebrand itself NewBird AI.
A nonprofit in France is fighting fast-fashion waste, one sneaker at a time
Hundreds of used sneakers arrive each week at a workshop east of Paris, where workers inspect them for resale, redistribution or rejection
Swiss sneaker maker On Holding shakes up leadership amid slowing growth
Co-founders to become co-CEOs as On prepares to enter its "next growth phase," the company said in a statement Wednesday.
Swiss sneaker maker falls 11% after record sales, as guidance falls short of expectations
On is entering thee third and final year of its strategy to double sales by 2026 in a quest to "be the most premium global sportswear brand."
Consumer
Costco's surprise Nike collaboration sends sneaker resale market into complete frenzy
Costco quietly dropped a new, exclusive Nike collaboration sneaker on Friday in a surprising move that sent both customers and the resale market into a frenzy.
Consumer
Costco and Nike spark a frenzy with surprise sneaker drop
Costco and Nike spark a frenzy with surprise sneaker drop
This 24-year-old founded a sneaker wholesale company that made $40 million in sales revenue last year - here's how he did it
This 24-year-old founded a sneaker wholesale company that made $40 million in sales revenue last year - here's how he did it
The resale market for sneakers is tanking. Is 2026 the end of the sneakerhead era?
Some sneaker resellers are despairing as once pricey pairs now sit on shelves unsold. NPR's Ayesha Rascoe speaks with Mike Sykes II from the Business of Fashio…
Stylists reveal 5 sneaker trends that are in for 2026 - and 4 that are out
Stylists reveal 5 sneaker trends that are in for 2026 - and 4 that are out
Meet Gen Z's latest obsession: A sneaker so bouncy it's banned in major races
Meet Gen Z's latest obsession: A sneaker so bouncy it's banned in major races
Consumer
You can play classic Nintendo games on these custom SNES-inspired Nike sneakers
You can play classic Nintendo games on these custom SNES-inspired Nike sneakers
