Court rules Coles misled shoppers with its ‘Down Down’ discount campaign

Landmark finding against supermarket giant comes after competition watchdog argued that markdowns did not represent genuine savingsFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastColes misled Australian shoppers by promoting fake “Down Down” discounts on everyday grocery products, the federal court has ruled in a landmark decision for the supermarket industry.Justice Michael O’Bryan handed down his judgment on Thursday, delivering a significant blow to Australia’s second-largest supermarket chain, which had argued that the discounts represented genuine savings during a period of high inflation. Continue reading...