Bank of America Says "A Lot of Art Changing Hands" — Why High‑Net‑Worth Investors Are Paying Attention

Rising volatility in stocks and cryptocurrencies is pushing some investors toward alternative assets such as art for portfolio diversification. Art is no longer just an investment for billionaires and the ultra-wealthy. Recent trends show younger Americans are increasingly entering the art market as both collectors and investors.
Millennials and Generation Z made up the majority of active art buyers in a 2025 global survey of wealthy collectors conducted by art market research firm Arts Economics and UBS. The survey found that 74% of respondents were from these two generations, suggesting younger collectors are playing a key role in driving activity in the art market.
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