How a $60 loaf of rye bread went viral in New York City: ‘It’s a conversation piece’

Bread experts weigh in on whether the rye sourdough that bakers ‘feed every day’ is worth that muchA loaf of bread has become New York City’s latest viral hit and, somehow, status symbol.At Rye, the first US outpost of Austrian bakery Martin Auer, a 3.3lb loaf of 100% rye sourdough sells for $60 in SoHo. Made with just water, flour, salt and time, the bread has attracted the kind of attention once reserved for rainbow bagels, cronuts and skyscraper milkshakes. Which begs the inevitable question – is it actually worth that much? Continue reading...