Soccer Coach Beats Nike To 'Total 90' Trademark, Sparks Legal Fight Ahead Of World Cup
Pessimistic
-46.4
Nike Inc. (NYSE:NKE) is facing a trademark lawsuit that could complicate its marketing strategy ahead of the upcoming World Cup after allowing its Total 90 trademark registration to lapse in 2019.
Check out the current price of NKE stock here.
The sportswear giant has been drawn into a legal dispute over the iconic soccer line, which remains a key part of its World Cup plans, despite the trademark having since been acquired by a third party.
Trademark Dispute
The trademark was registered in February 2022 by Hugh Bartlett, a New Orleans-based engineer and soccer coach, after Nike failed to renew it. Bartlett later contacted Nike about a potential collaboration, but the situation escalated, leading his company, Total90 LLC, to file a trademark infringement lawsuit against Nike in November.
Check out the current price of NKE stock here.
The sportswear giant has been drawn into a legal dispute over the iconic soccer line, which remains a key part of its World Cup plans, despite the trademark having since been acquired by a third party.
Trademark Dispute
The trademark was registered in February 2022 by Hugh Bartlett, a New Orleans-based engineer and soccer coach, after Nike failed to renew it. Bartlett later contacted Nike about a potential collaboration, but the situation escalated, leading his company, Total90 LLC, to file a trademark infringement lawsuit against Nike in November.
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