Taylor Swift Forces Bedding Company To Drop 'Swift Home' Trademark : Report
Bearish
-50.0
Cathay Home Inc. has reportedly withdrawn its federal "Swift Home" trademark application.
On Friday, an attorney for the company told Reuters that the decision was made after Cathay Home faced pressure from Taylor Swift's company, TAS Rights Management LLC.
Cathay Home abandoned its application to register "Swift Home" for bedding products after Swift's company challenged the filing at the U.S. Patent and Trademark Office.
In a filing on Wednesday, Swift's company argued that the cursive "Swift" in Cathay's proposed logo closely resembled the singer's trademarked signature.
The objection said the similarity could create consumer confusion and falsely suggest that Swift endorsed or was affiliated with the bedding products.
Swift owns federal trademarks covering her name for various ...Full
On Friday, an attorney for the company told Reuters that the decision was made after Cathay Home faced pressure from Taylor Swift's company, TAS Rights Management LLC.
Cathay Home abandoned its application to register "Swift Home" for bedding products after Swift's company challenged the filing at the U.S. Patent and Trademark Office.
In a filing on Wednesday, Swift's company argued that the cursive "Swift" in Cathay's proposed logo closely resembled the singer's trademarked signature.
The objection said the similarity could create consumer confusion and falsely suggest that Swift endorsed or was affiliated with the bedding products.
Swift owns federal trademarks covering her name for various ...Full
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