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Article The Guardian Business

Ebay buys Depop for $1.2bn in effort to lure younger shoppers

The Guardian Business February 19, 2026 · 9:35 am Read Original
Bullish 61.1
−100 Bearish 0 +100 Bullish
Ebay buys Depop for $1.2bn in effort to lure younger shoppers

Deal agreed to acquire British secondhand fashion resale app from Etsy as eBay attempts to fend off AmazonGen Z in the US: how are you feeling about your finances?The online retailer eBay has agreed to buy the British secondhand fashion resale app Depop from Etsy for about $1.2bn (£890m) in cash, as eBay targets younger fashion-loving consumers.The deal comes at a time when secondhand marketplaces continue to soar in popularity, especially among gen Z shoppers – born between 1997 and 2012 – amid a squeeze on household incomes and concerns about sustainability in fashion. Continue reading...

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Article Info
Source The Guardian Business
Published Feb 19, 2026 · 9:35 am
Article ID tltq0o9
Original URL Open source
Sentiment Signal
Bullish 61.1
−100Neutral+100
Newsletter
Glideslope AI
Ebay buys Depop for $1.2bn in effort to lure younger shoppers
Deal agreed to acquire British secondhand fashion resale app from Etsy as eBay attempts to fend off AmazonGen Z in the US: how are you feeling about your finances?The online retailer eBay has agreed to buy the British secondhand fashion resale app Depop from Etsy for about $1.2bn (£890m) in cash, as eBay targets younger fashion-loving consumers.The deal comes at a time when secondhand marketplaces continue to soar in popularity, especially among gen Z shoppers – born between 1997 and 2012 – amid a squeeze on household incomes and concerns about sustainability in fashion. Continue reading...
The Guardian Business • Feb 19, 2026 • Found on Glideslope.ai
Post hash: tltq0o9 • glideslope.ai/post/tltq0o9
Sentiment
Bullish • Score: 61.1
-100 (Bearish) +100 (Bullish)

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