Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train
Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train
Last updated: 2026-05-22 00:25:02 ET
Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train
A watch range by Swatch and Audemars Piguet is causing a frenzy as people queue for days to get their hands on one.
So why didn't Swatch do anything to avoid it?
Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab
The pocket watches, a collaboration with the luxury timepiece maker Audemars Piguet, drew crowds to stores and malls around the world.
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