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Last updated: 2026-05-22 00:22:01 ET
Nick Hayek Jr says the pocket watch launch saw "overcrowding like hell" at a small number of its UK stores.
The launch of an exclusive pocket watch has sparked a frenzy that forced stores worldwide to close and in some cases saw police officers and security ...
Swatch's new Royal Pop pocket watch has sparked outbursts of chaos worldwide
Some shoppers have been trying to resell a new line of watches priced at £335 each for up to £16,000.
A watch range by Swatch and Audemars Piguet is causing a frenzy as people queue for days to get their hands on one.
So why didn't Swatch do anything to avoid it?
Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab
The launch of a new £335 pocket watch has drawn criticism after queues of shoppers built up again.
The pocket watches, a collaboration with the luxury timepiece maker Audemars Piguet, drew crowds to stores and malls around the world.
Hundreds of people queue outside branches across the UK to get the £335 item.
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