From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.
Last updated: 2026-02-08 18:03:48 ET
From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.
Samsara's Super Bowl ad features Jesse Love. The post Samsara unveils AI-powered Coach, promising to radically reduce truck accidents appeared first o...
With Super Bowl LX fast approaching, Jim Axelrod breaks down what makes the quarterback position one of the toughest in sports. He speaks with Seth Wi...
One company was luckier than good. But it needed a superior hardware product to win.
The goods moved and costs associated with food and beverage consumption for Super Bowl LX are staggering, supported by a highly coordinated supply cha...
Super Bowl organizers tapped singer Brandi Carlile to perform“America the Beautiful” at the big game on Sunday, and the vocalist said she viewed t...
As the Seahawks prepare to face the Patriots in the 2026 Super Bowl, here's what to know about Seattle's past appearances, wins and losses.
The New England Patriots are back in the Super Bowl once again in 2026, hoping to add another ring to their list of wins. Here's a look back at their appearances, losses, how many they've won, and more.
Here's how much Bad Bunny is expected to earn from his halftime performance at Super Bowl LX.
As the 2026 Super Bowl begins, Coco Jones will take the field to sing "Lift Every Voice and Sing," widely known as the Black national anthem. Here's what to know about the song.