Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles
Last updated: 2025-12-16 07:28:51 ET
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles
Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
Company to scrap several electric models and focus on gas and hybrid as US president pulls support for EVsFord said on Monday it will take a $19.5bn w...
Ford said it will pivot hard into gas and hybrid models, and eventually hire thousands of workers.
The move comes as a response to the Trump administration's waning support for electrification and a weakening consumer market.
The company is abandoning plans for a brand new all-electric pickup truck codenamed "T3" and ending production of the battery-only Lightning.
Ford is killing the standard F-150 Lightning for a new Lightning EREV model with a gas generator.
The media company is investing $1bn in OpenAI – and allowing its characters to be used in generated videosUsers of OpenAI’s video generation app w...